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Customer Satisfaction Essay

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Tuesday, December 31, 2019

Why Performance-Enhancing Drugs Are Ruining Sports Essay

Introduction Sports are something that everyone in the world, regardless of age, sex, or nationality, can enjoy. Whether its a child playing in his first t-ball game or a professional athlete swimming in the Olympics and everyone in between, sports can connect almost everyone. Fan support and overall devotion for athletic competition has raised professional athletes to superstars and national icons; Super Bowl Sunday is a national holiday to some, and sports are one of the largest moneymakers in the economy. Because sports are very important to many people, and have been since the days of the Romans, there is much pride and honor in sports; however, there is something that has tainted the image of sports and athletes alike:†¦show more content†¦Kellen Winslow is one of these athletes, who is banned from riding motorcycles after injuring himself on one in the spring of 2005, causing him to miss the entire football season (Cleveland, 2007.) These drugs are seen as bad in the eyes of the owners and the league, too. Though there is an obvious increase in performance while using the drugs, they are not only banned in almost all leagues, but they can harm and even kill athletes. The recent murders and suicide by former professional wrestler Chris Benoit have been linked to abuse of steroids, a fixture in a league that has overlooked steroid use but has since started to change. Performance-Enhancing drugs are an unnatural way of changing ones body, and the effects can be life altering, sometimes better yet always, in the end, much worse. It is for this reason why major league sports have put strict rules in place suspending athletes who use these drugs; the Olympics ban these athletes for life. These drugs harm the bodies and minds of athletes, and they are banned to protect their health for their benefit and for the sports as well. Respect for Medical and Sports Ethics These performance-enhancing drugs are unnatural, and therefore medically unethical. Subjecting your body to something harmful is never good and a poor way to treat yourself. It is medically wrong to use these drugs. It is also wrong in the sport aspect of it all. A major argument against steroids and other drugs isShow MoreRelatedPerformance Enhancing Drugs in Sports1686 Words   |  7 PagesPerformance Enhancing Drugs in Sports Athletes use performance enhancing drugs to boost their game. The professionals who use these drugs are ruining the integrity of the game. Many people don’t understand why professional athletes would go to such extreme measures to be better when they have already proven themselves. Athletes are just taking away from their natural ability by using these dangerous drugs. The risk of using performance enhancing drugs is a lot greater than the reward, because anRead MoreShould Peds Persist Illegal For Athletes?1220 Words   |  5 PagesIllegal for Athletes? Who could spare a day not doing any sort of sports? Throughout the years sports have been taking much place in people’s lives. Physical activity is an action which requires an individual’s efforts and own sweat. Of course, the efforts should ward off any drug involvement, especially in the sports field. Using performance enhancing drugs has extended and become a wide-spread phenomenon in many fields of sports. Using PEDs is one of the issues that athletes faced whetherRead MoreDisadvantages Of Drugs In Sports1102 Words   |  5 Pages Today, sport is something that almost everyone is involved in or inspired by. When someone thinks of sport, what immediately comes into their head is winning. 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They believe this becauseRead MoreHundreds of professional athletes across the world have been accused of taking performance1200 Words   |  5 PagesHundreds of professional athletes across the world have been accused of taking performance enhancing drugs. The use of performance-enhancing drugs by professional athletes, or doping, has been acknowledged as a problem since at least the 1960s. The first use of performance-enhancing drugs has been traced back to the first Olympics in Greece. Scandinavian mythology says Berserkers could drink a concoction prepared from a mushroom, to increase their physical power a dozen times. â€Å"We have to makeRead MorePro Sports Athletes Should Not Be Banned901 Words   |  4 PagesAs those who really follow and know baseball may know, â€Å"Since sports have been around, the competitive nature of athletes has been pushed to the brink. As the times have changed, so have the ways athletes go about in pursuing their competitive drive† (â€Å"Juicin’ In The†, 2013). Baseball has been around for well over a century and so have Performance Enhancement Drugs. â€Å"PEDs can be traced all the way back to 1889, when Pud Galvin, a pitcher for the Pittsburgh Alleghenys (which eventually became theRead MorePerformance Enhancing Drugs Should Be Allowed2071 Words   |  9 PagesOne of the most debated topics in all of sports is whether performance enhancing drugs should be allowed. According to the free dictionary, performance enhancing drugs is defined as â€Å"Any drug used to gain an advantage in sports. Such drugs may improve endurance or strength or accelerate healing after injury†. Performance enhancing drugs was first acknowledged as a problem in professional sports in 1967 when the international Olympic committee created a medical board due to the heightened use. TodayRead MoreDoping Testing Should Not Be Banned1669 Wo rds   |  7 Pagesaggressive soldiers†(Sports in America: Recreation, Business, Education,;Controversy., and Performance-enhancing Drugs). Doping was introduced into sports because people wanted to have an â€Å"extra advantage on their opponents†(Sports in America: Recreation, Business, Education,;Controversy., and Performance-enhancing Drugs). Drug testing was introduced to the world in 1968 at the Olympics (Sports in America: Recreation, Business, Education,;Controversy., and Performance-enhancing Drugs). This paper isRead MoreUse Of Performance Enhancing Drugs Should Be Banned1961 Words   |  8 PagesThe controversial question is whether the use of Performance Enhancing Drugs (PED) in sports should be banned or not. Professional sports are popular in most countries. Major franchises are dealing with the issue of PED being used by the athletes who are paid to perform in the sport on the belief that they are naturally a raw talent. This controversial essay will si de with the banning of PED use in any type of sport activity, whether it is at professional or amateur level. Both sides of this issueRead MorePerformance Enhancing Drugs4152 Words   |  17 PagesDavid Stone Performance-Enhancing Drugs and Athletes There has been a debate of epic proportion for the past few decades on whether professional athletes from around the world have the right to use performance-enhancing drugs. As for now these world athletes are not permitted to use most of the performance-enhancing drugs that are available by the World Anti-Doping Agency. The athletes are randomly tested by their professional leagues. Each American league has their own method of dealing

Monday, December 23, 2019

UK Pensions Debate Example

Essays on UK Pensions Debate Essay UK Pensions Debate: UK Pensions Issues Introduction Pension issues in the UK involve the need to save for the future by employees. Majority of employers enroll eligible employees who automatically subscribe for a terminal pension scheme. The employers contribute for their employees’ pension schemes fee to various institutions to make it affordable for the employees and find comfort within the pension schemes (Agarwal, 2015, p. 6). Additionally, UK government tries to harness current inactivity by encouraging and allowing the majority of people to join and begin saving for their future as they work in various institutions and companies in the UK. The government encourages taking up of pension schemes as an option of employees benefit. Besides, the government plays very vital role in encouraging employees to develop retirement plans by engaging in pension schemes and reducing reliance on the government after retirement. The push by the government is important because current situations on life expectancy are high (Chanel, Makhloufi Abu-Zaineh, 2015, p. 4). People live longer in retirement hence the development of appropriate pension schemes that accumulates great funds. Pension schemes financing assists in the preparation of future life (Pension Regulator, 2013, p. 1). On the other hand, defined occupational pension scheme pays out employees of various institutions and organizations an income depending on how much money earned after an individual retires. Through the defined occupational pension schemes, the amount an individual receives after retirement entailed guarantee and paid directly to an individual (Nomura, 2015, p. 5). Controversies, Options and Potential Pension Issues in the UK The UK pension issue entails controversies, options and potential requirements in companies and various organizations. Controversies for pension scheme in the UK include involuntary enrolment with obligatory employer donations and participation in the national employment savings trust (NEST). All the employees must subscribe to pension schemes and employers must participate in ensuring that their employees comply with the pension schemes rules and regulations (Gardiner, Robinson, Fakhfakh, 2015, p. 5). Moreover, all employees must members of national employment savings trust to allow for developments of pension schemes that assists the employees. The two mandatory requirements raise controversies in the implementation of pension schemes in the UK since some employees and employers resist participation in the pension schemes. Moreover, some employers do not want to contribute for their employees causing default payments within the pension schemes (Maynard, 2013, p. 12). Besides, some employees are unwilling to join the pension schemes since their commitment in the schemes becomes difficult. These requirements raise controversies during the implementation of pension schemes in the UK. The option in the implementation of pension schemes in the UK includes membership participation in the National Employment Savings Trust especially if employers do not provide the option of pension schemes. Therefore, the National Employment Savings Act, is used an option when employers do not provide the option of pension schemes for their employees (Palea, 2015, p.1). The option gives employees an opportunity to save for their future without necessarily engaging the employers with their various pension schemes within companies or organizations. The potential requirements for the establishment of working pension schemes include automatic enrolment of employees of the age of 22 and governments retirement age (Hansen et al., 2015, p. 9). The employees must contribute to a suitable pension scheme. The pension scheme must have proper rules and regulations within the set earnings limit to allow for proper engagements in the development of pension schemes among the age of 22 and the national retirement age. The pension schemes allow for the development of defined occupational pension schemes. The schemes pay out employees upon retirement depending on the amount of money saved in the schemes (Gibbs, Tucker, 2015, p. 2). Defined occupational pension schemes give employees an opportunity to contribute and save for their future with a guaranteed benefit after retirement. Therefore, UK pension institutions require employees to use a defined occupational pension scheme to guarantee their benefits in future through savings in the defined occupational pension’s schemes. The payments are made directly to them after retirement according to the amount of money saved in the pension schemes (Loughran, 2011, p. 6). Therefore, despite the fact that they exists controversies, options and potential developments in UK pension schemes, the development of defined occupational pension schemes in UK allows employees to save for their future. Additionally, employees enjoy benefits after retirement ag e of the government(Pension schemes,2013, p. 15). Calculating Criteria from Final to Average Salary Calculations Defined occupational pension schemes in the UK have various methods of calculations from the final salary to average salaries before providing individual pensions (Pension trustee support unit, 2014p.8). The current calculated criteria for the pension schemes rates, as set by defined occupational pension scheme, is as shown in the diagram Transitional period Duration Employer least contribution Accumulated minimum contribution 1 The duration affects employers until September 2017 1% 2% 2 The duration affects employers from 1st October to 30 September 2018 2% 5% 3 The duration affects employers from 1st October to 30 September 2018 3% 8% The employers’ contributions in percentage represent the average salary of employees’ contributions to the pension scheme. The accumulated minimum contributions represent the final salary as calculated by defined occupational pension scheme within the set period of working. According to the table above, the third transitional period has a huge average salary and final salaries for pension benefits of employees (Yang, Tapadar, 2015, p.2). However, many organizations in the UK are against defined occupational pension schemes.The rates that employers contribute to the schemes are too low as compared to their salaries as shown in the table above for calculated criteria (Vlachantoni et al., 2015, p. 9). Causes and Impacts of Pension Issues with the Provision of Financial Data The cause of pension schemes is to save for the future after retirement. However, the impacts of pension schemes on financial data gives different results as the final salary.The financial data table below shows changes in percentages of total investments and the amount of money in asset investments Asset Class $0000 % of total investments $0000 % of total investments UK fixed interest rates of pensioners 246, 940 8.3 238, 410 6.7 Quoted corporate 174, 955 5.2 91,272 2.7 Unquoted corporate 322,384 10.2 362,352 9.0 AVCs 5,077 0.2 4,140 0.2 Cash and other investments balances 9,851 0.1 9.682 0.1 Total 759,207 24 705,856 18.7 (Source: (Bank of England, 2014, p. 14) The financial data above gives different amounts on the final salary given to pensioners on different assets invested at the scheme. Depending on the financial data, pension issues on reward depend on the total amount of investments contributed by employees to the pension schemes (Stittle, Wearing, 2008, p. 5). Lord Tuner’s Recommendations of Pension Schemes Lord suggests that the most recommended pension schemes for states such as the UK include changing final salary basis to pay out basis. The changes need to engage the average pay of career based workers (BBC News editors, 2015, p.1). Lord argues that this move allows developments in pension schemes and the switch takes longer for various schemes. The most influenced schemes that give significant results include armed forces and police schemes. Furthermore, the changes allows growth in the cost of public sector pension developments as shown in the financial graph data below (Source: (BBC, 2011, p. 1) Lord suggest on the development of the average plan in raising the age of people to draw a pension as the state. Plans to raise state pensions to age 66 for both women and men by April 2020 in the UK will lead to developments in pension schemes (BBC News, 2015, p. 1). Additionally, Lord maintains that uniformed services such as firefighters and armed forces need to raise pension age up to 60 to add value to the benefits accrued with pension schemes to employees. Consequently, the Bank of England Pension Fund for different organizations in England includes calculations as shown in the diagram below. These are calculated funds for the year ended 28 February 2014 of different contributors for a pension scheme (Pension trustee support unit, 2014, p.). (Source: (Bank of England, 2014, p. 14) Conclusion Pension schemes entail as important saving investments for employees. Employers need to contribute significantly for their employees’ pension scheme contributions to allow for savings and great benefits after retirement. Different banks and pension schemes focus on employees’ investments and assets in calculating benefits and rates of profits for the schemes. Bibliography Agarwal, S. (2015). Exploring the Benefits of Pound-Cost Averaging. Available at SSRN 2615093. BBC News editors. (2011).Public sector pensions report explained. BBC News. Retrieved on June 28, 2015, from http://www.bbc.com/news/business-11466273 Chanel, O., Makhloufi, K., Abu-Zaineh, M. (2015). Testing the circular payment card elicitation format: Evidence from a contingent valuation on health and pension insurance schemes in Tunisia, pp. 1-28. Gardiner, J., Robinson, A. M., Fakhfakh, F. (2015). Exploring the private pension gender gap and occupation in later working life. Work, Employment Society, 0950017015575868. Gibbs, T., Tucker, J. (2015). 2014. Annual Survey of Hours and Earnings: Summary of Pensions Results. Hansen, J. V., Allà ©, P. H., Jensen, S. E. H., Stephensen, P. P. (2015). Occupational Pensions, Aggregate Saving and Fiscal Sustainability in Denmark, pp. 1-32 Loughran, M. (2011). Financial Accounting for Dummies. Hoboken, NJ: Wiley Publishing, Inc. Maynard, J. (2013). Financial accounting, reporting, and analysis. Oxford: Oxford University Press Nomura, A. (2015). Defined Contribution (DC) Pension System Ready for Reform: Growing Need to Improve Investment of DC Assets. Nomura Journal of Capital Markets, 6(3). Palea, V. (2015). The politics economy of fair value reporting and the governance of the standards-setting process: Critical issues and pitfalls from a European perspective. Critical Perspectives on Accounting, 29, 1-15. Pension Regulator. (2013). Pension schemes under the new employer duties. Workplace pension’s reform detailed guidance. Retrieved on June 28, 2015, from http://www.thepensionsregulator.gov.uk/docs/pensions-reform-pension-schemes-v4.pdf Pension trustee supports unit. (2014). Bank of England. Pension fund: report and financial statements 2014. Park communication Limited, London. Stittle, J., Wearing, B. (2008). Financial Accounting. Los Angeles: Sage Publications. Vlachantoni, A., Feng, Z., Evandrou, M., Falkingham, J. (2014). Ethnicity and occupational pension membership in the UK. Social Policy Administration. Yang, W., Tapadar, P. (2015). Role of the Pension Protection Fund in the financial risk management of UK defined benefits pension sector: a multi-period economic capital study. Annals of Actuarial Science, 9(01), 134-166. Bank of England. (2014). Pension Fund Report and Financial Statements 2014. Pension Fund. Web. Accessible from http://www.bankofengland.co.uk/about/Documents/humanresources/pensionreport.pdf British Broadcasting Station (BBC). (March 1, 2011). Public sector pensions report explained. Business. Web. June 29, 2015. Retrieved from http://www.bbc.com/news/business-11466273

Sunday, December 15, 2019

An Evaluation of the Effectiveness of Premiums Promotion, Limited Free Essays

string(162) " expanded in the introduction stage, sales volume should be quickly boosted in the growth stage, and customer loyalty should be maintained in the maturity stage\." Qing Lu 2111573 10 weeks Business M. Sc. International Business Permission given to use this project Word Count: 2824 An Evaluation of the Effectiveness of Premiums Promotion, Limited- time Discount and Loyalty Card Promotion—Based on Product Life Cycle 31 August 2012 Abstract In recent years, sales promotion tactics are extensively used to achieve different marketing targets. We will write a custom essay sample on An Evaluation of the Effectiveness of Premiums Promotion, Limited or any similar topic only for you Order Now The aim of this project is to analyze the effectiveness of premiums promotion, limited-time discount and loyalty card promotion according to the marketing targets in the first three phases of product life cycle, which can help companies maximize the effects of sales promotion. The specific marketing targets in the first three stages of product life cycle are discussed and the effective sales promotion tactics are analyzed, based on a rich literature about sales promotion. The potential risks in the implementation process need to be taken into account and the possible solutions are proposed to help companies reduce the unnecessary losses. This may be of interest to marketers, which intend to enhance the competitiveness of companies.   List of references Introduction As the competitive pressure on market increases, the studies on product life cycle are paid more and more attention by marketers in recent years. On one hand, product life cycle can direct companies to set the clear marketing target in each phase. On the other hand, it can help marketers select the effective sales promotion tactics to achieve each marketing target. The selection of sales promotion strategies in each stage of product life cycle seems to be of considerable importance in achieving different marketing targets. The study by Yeshin (2006) suggests that premiums promotion, limited-time discount and loyalty card promotion play marked roles in the first three stages of product. Moreover, it appears to be necessary for marketers to set the marketing targets in different stages of product life cycle, to select the effective means of sales promotion, and to be aware of possible solutions for dealing with potential risks. As Kotler and Armstrong (2001) point out, companies can induce customers to know, to use and to be loyal for their products by the effective means of sales promotion, even if customers may have different buying habits, product preference and purchase motivation. The purpose of this paper is to analyze the effectiveness of premiums promotion, limited-time promotion and loyalty card promotion according to the three marketing targets in the first three phases of product life cycles, which tends to help companies expand new product awareness, increase market share and maintain customer loyalty. Features nd marketing targets of the first three stages of product life cycle will first be presented. The reasons for the effectiveness of the three marketing tactics mentioned above will then be analyzed, with a focus on the three corresponding marketing targets. The limitations and the possible solutions will finally be discussed to help firms reduce the potential risks. 1. Features and Marketi ng Targets of Product Life Cycle When a new product is launched into market, it will go through four stages of product life cycle, which are introduction, growth, maturity, and decline (Kotler and Armstrong 2001). The first three stages, however, may be the optimal period at which the effect of sales promotion can be maximized. Therefore, features of the first three stages and the corresponding marketing targets will be discussed in the following subsections. 1. 1 Introduction stage Introduction stage refers to a period at which new products are first introduced into market (Ibid). In this phase, the growth of sales tends to be slow because much time and money need to be invested to attract the resellers, to inform customers of new products, and to encourage the trial (Ibid). In other words, customer demand for new products should be aroused in the introduction stage. As Bhasin (2011) points out, marketers should induce customers to accept new products, thus inspiriting their desires for these products. As a result, the marketing target in introduction stage appears to maximize new products awareness and to stimulate customers to try out new products. 1. 2 Growth stage Growth stage refers to a period at which new products are widely recognized in the market, and more and more customers are willing to follow their innovators (Kotler and Armstrong 2001). The market share is likely to be quickly expanded in this stage as long as marketers attempt to form a purchasing trend. According to the illustration by Bhasin (2011), growth stage offers the appropriate opportunity to markers to occupy more market share due to the high growth rate of sales. Hence, the marketing target in this phase should be to quickly boost sales volume, so as to create a customer trend that more new customers could be attracted to follow. 1. 3 Maturity stage It is widely agreed that sales in the maturity stage continue to grow at a relatively slow rate until it reaches the peak, which means the number of customers seems to maintain relatively stable (Kotler and Armstrong 2001, Janotta 2012). There is far less agreement, however, about customers’ purchasing behaviors in this phase. Yeshin (2006) concludes that it may be a competitive period in which the existing customers are likely to buy other brands. In fact, competitive products are likely to flood into the marketplace in the maturity stage, providing more options for customers. Thus, if the effective measures are not taken, companies would lose a portion of market share. Likewise, Bhasin (2011) also illustrates that fierce market competition probably occurs in the maturity stage because some competitors tend to drive down the prices under the cost, in order to draw the attention of customers. Namely, the risk of brand switching in this phase seems to be high, so the marketing target should be set to retain customer loyalty. In conclusion, the first three stages of product life cycle have their own features, so different marketing targets need to be set in different phases: new products awareness should be expanded in the introduction stage, sales volume should be quickly boosted in the growth stage, and customer loyalty should be maintained in the maturity stage. You read "An Evaluation of the Effectiveness of Premiums Promotion, Limited" in category "Papers" Then, effective sales promotion tactics will be analyzed in the next chapter, according to the marketing targets in the three phases. 2. Analysis of the Three Sales Promotion Tactics 2. 1 Premiums promotion for new product awareness Premiums promotion refers to free products or free services that can be obtained by customers in addition to the main purchase (Yeshin 2006). Gift promotion plays an important role in new product introduction. First of all, free gifts as incentives can encourage customers to try out new products as well as inform customers about new demand. For example, 200,000 Quattro for Women razors were given out as free gifts in American by Schick, which allowed Quattro to receive the recognition of most female customers (Pride and Ferrell, 2010). It seems that free gifts are effective to stimulate customers to generate interest in new products. Yeshin (2006), however, argues that premiums promotion may reduce the value of brand due to the possible hazard caused by the free gifts in the product contents. For example, in order to attract children, small toys are often inserted into snakes as premiums, which are likely to arouse the controversy about food security, thereby resulting in brand crises. Nevertheless, premiums still contribute to expand new products awareness. Pride and Ferrell (2010) illustrates that the Promotion Marketing Association’s Product Sampling Council, according to an investigation, showed that 92%of participators in this survey indicated that free samples motivated their trials for new products. Besides, the free experience as a kind of intangible gifts could allow customers experience multi-value such as relational, emotional and behavioral value, which increases brand popularity and affinity. As a case in point, the customers who buy the new item in Burger King could watch the latest Star Wars film for free (Yeshin 2006). Not only did the famous film expand the new item awareness, but also increased customers’ affection for Burger King. In fact, the reason why premiums promotion has a great appeal to customers tends to be that it gets hold of customers’ mentalities. According to the study by Yeshin (2006), customers usually get used to regarding themselves as the weaker end of the deal, so the free products or services as the compensatory gifts can incentivize customers. Consequently, premiums as incentives can benefit to expand new products awareness in the introduction stage. 2. 2 Limited-time promotion for quick boost to sales A promotional deadline is set for customers to ensure that the volume of sales can be boosted as soon as possible, which is called limited-time promotion (Reid and Bojanic 2010). The advantage of limited-time discount lies in a short-term surge in sales, which enables companies to rapidly grab market share in the growth phase. Limited-time discount seems to create a sense of excitement and competition and a tense atmosphere. Customers tend to be attracted by excitement that limited-time discount create. Or rather, what customers love may not be products themselves but the sense of getting a good deal. Kolb (2005) also indicates that even the customers with high wages like to feel that they are smart in this way. In addition, as this kind of discount is temporary, which will restore regular prices soon, it creates a threat to customers, aiming at stimulating them to make immediate purchase (Gaffney and Francis, 2009). Such a threat appears to take effect on rapidly increasing sales. According to Reid and Bojanic (2010), Marriott International, Hyatt Hotels and Resorts, and Hilton gave discounts to customers on weekends as so to quickly boost the volume of sale, which had gotten great success. Hence, if limited-time discount is used in the growth stage, market share can be quickly expanded by increasing sales in the short term. 2. 3 Loyalty card for customer loyalty Loyalty card is used to earn points for purchasing certain products or shopping at certain retailers. When customers collect enough points, these can be exchanged for money, goods or other offers (Kotler and Armstrong 2001). One of the main functions of loyalty card is to maintain the long-term relationship between customers and brands. It motivates customers to keep buying products with fixed brand, thus strengthening customers’ brand loyalty. A study by Lancaster and Massingham (2011) shows that Tesco owed its success in becoming the largest grocery supermarket retailer in Britain to introduction of loyalty card, since loyalty card was used to reward regular purchase, thus enhancing consumer loyalty to Tesco. Furthermore, loyalty card is felt to be effective in analyzing purchasing behaviors of the existing customers and directing enterprises to improve the operation of businesses, which thus benefits to build long-lasting relationship with existing customers. As Humby, Hunt and Phillips (2007) conclude, shopping habits, brand preference and economic capability of certain customer groups can be analyzed through loyalty card data, which contribute to firms to adjust marketing strategy. As a matter of fact, most marketers concern about customer loyalty in the maturity stage in that many competitive brands have piled into the market, which may lead customers to switch other brands. Liljenwall(2004) points out that it is difficult to be loyal for most products that customers purchase, even though many of them have brand preference for commodities. Indeed, they attempt to seek the best one by constantly changing brands. However, it seems that loyalty card reduces the risks of brand switching by offering discounts for regular purchases. When facing to different brands with same quality, customers usually would like to purchase fixed brand in return for discount. That is to say, loyalty card promotion can effectively maintain customer loyalty in the maturity stage. In conclusion, the three sales promotion tactics are effectively used to help companies to achieve the marketing targets in different phases: premiums promotion expands new products awareness in the introduction stage since this way could induce consumers to try out new items; limited-time promotion probably helps companies increase market share in the growth stage through boosting the volume of sales as soon as possible; loyalty card seems to be effective to maintain customer loyalty in the maturity stage because marketers would like to provide discount or gifts in return for regular purchase. Nonetheless, some potential risks may occur in the implementation. In order to maximize the effects of sales promotion on different phases of product life cycle, limitations and possible solutions of the three means of sales promotion will be discussed in the next main section. 3. Limitations and Possible Solutions 3. 1 Risks of premiums promotion There seems to be two limitations in premiums promotion. First, it is difficult for marketers to ensure that premiums or free samples are attractive enough to their target customers (Ace 2002). In the introduction stage, new products usually need to be widely aware, so if premiums cannot arouse customers’ interest, marketers may lose chances to convince customers to try out their new products. Second, the cost of premiums and the value that customers perceive should be balanced. As Yeshin (2006) illustrates, the low-cost premiums may be perceived as low quality, thus reducing the brand value of new products themselves, whereas free gifts with high quality often cost much. Hence, it is felt to be difficult for marketers to forecast the perceived value of premiums and to ensure that premiums can enhance new products reputation. 3. 2 Risks of limited-time discount Two possible limitations should be taken into account when limited-time discount is implemented. First, overusing limited-time discount probably shakes consumers’ decision for instant purchase in that they get used to waiting for discounts (Hendershot-Hurd 2007). As most customers are waiting for discount, it seems possible that the growth rate of sales becomes low in the growth stage. Second, if the time interval between the end of a limited-time discount and the start of the next limited-time discount is short, the perceived value of products may be reduced (Devlin, Ennew, McKechnie, and Smith 2007). In other words, Customers may regard the promotional price as the actual value. As a result, once restoring the original price, products may become unacceptable. 3. 3 Risks of loyalty card promotion The security of personal data caused by loyalty cards may lead to customer dissatisfaction (Janotta 2012). For example, customers probably regard loyalty cards as source of spamming, thereby refusing to use loyalty card; they may also feel that individual privacy is offended, which could directly decrease customer satisfaction and destroy customer loyalty; if rewards cannot satisfy customers, they are likely to lose interest in loyalty card. As Janotta (2012) concludes, loyalty card system often disappoints consumers because of unattractive rewards, harsh requirements for exchange, and time and place limit. 3. 4 Possible solutions With regard to the limitations above, the possible solutions are proposed by Yeshin (2006) and Kotler and Armstrong (2001) as follow: * A small quantity of premiums should be first used at the beginning of introduction stage for market test, and a mass of premiums or free samples should be then used to expand new products popularity. * Time limited discount should be reasonably used and the promotion cycle should be identified by market investigation * Integrated promotion replacing single promotion should be used to stimulate customers in the first three stages of product life cycle. These possible solutions enable companies to reduce the risks in the implementation, thereby avoiding the unnecessary losses. All in all, the risks of sales promotions should be considered by marketers. First, low attractiveness and low perceived value of premiums could reduce the interest of customers in new products. Second, overuse and short cycle of limited-time promotion tend to compel companies to cut prices in that customers may overly relay on discount and reject to purchase at the original price. Third, the invasion of privacy caused by loyalty cards can result in decreasing customer satisfaction since customers could feel to be offended. Furthermore, in terms of possible solutions, early market test on a small scale enables companies to adjust promotion strategies, appropriate promotion cycle probably stimulate customers to make instant purchase decision, and integrated promotion mode could make better use of the advantages of sales promotion and compensate for the disadvantages of each other. Conclusion Sales promotion tactics seems to be of considerable importance in achieving different marketing targets. This paper analyzed the effectiveness of three sales promotion tactics according to the three marketing targets mentioned above. First, premiums could encourage customers to try out new products, which are beneficial to expand new products popularity in the introduction stage. Second, limited-time promotion is used to increase sales as sons as possible, eventually occupying more market share in the growth stage. Third, loyalty card has great advantage in keeping long-term relationship with existing customers, which could reduce the risk of brand switching in the maturity stage by rewarding regular purchase. Nevertheless, it seems to be inevitable that the three sales promotion strategies have limitations. First of all, the quality and attractiveness of free gifts may directly influence the perceived values of new products. Furthermore, limited-time discount may stop products from restoring the original prices since customers prefer to wait for discounting. Finally, even if companies may obtain useful information about customers through analyses of loyalty card data, customer satisfaction is probably reduced due to the invasion of individual privacy. The possible solutions can be summarized as market test on a small scale, appropriate promotion cycle, and integrated promotion mode, which could reduce the risks above and maximize the effects of sales promotion. In discussing process in premiums promotion, limited-time discount and loyalty card promotion, it was conclude that the three tactics of promotion can be effective to help companies achieve the marketing targets in the first three phases, based on a rich literature about sales promotion. However, it should be noted that a detailed analysis of other tactics of sales promotion realizing different marketing targets is not involved in this paper and future work could be done in this area. This would mainly focus on online marketing and could help marketers enhance the competitiveness of online marketing by appropriate strategies of sales promotion. References Ace, C. (2002) Effective Promotional Planning for e-Business. Oxford: Butterworth-Heinemann Devlin, J. , Ennew, C. ,McKechnie, S. , and Smith, A. (2007) ‘A study of time limited price promotions’. Journal of Product amp; Brand Management 16 (4), 280 – 285 Gaffney, S. and Francis, C. (2009) Honesty Sells: How to Make More Money and Increase Business Profits. Hoboken: John Wiley amp; Sons Humby, C. , Hunt, T. , and Phillips, T. (2007) Scoring Points: How Tesco Continues to Win Customer Loyalty. London: Kogan Page Hendershot-Hurd, K. (2007) Beyond the Niche: Essential Tools You Need to Create Marketing Messages that  Deliver Results. Swindon: Acuminate Janotta, S. (2012) Loyalty Cards in the Apparel Retail Industry. Munich: Grin Verlag Kolb, B. M. (2005) Marketing for Cultural Organizations. London: Thomson Learning Kotler, P. and Armstrong, G. (2001) Principles of Marketing. Upper Saddle River: Prentice Hall Lancaster, G. and Massingham, L. (2011) Essen tials of MarketingManagement. Abingdon: Routledge Liljenwall, R. (2004) The Power of Point-of-Purchase Advertising: Marketing At Retail. Washington, DC: Point-Of-Purchase Advertising International   Pride, W. M. and Ferrell, O. C. (2010) Marketing. Stamford: Cengage Learning Reid, R. , D. and Bojanic, D. , C. (2010) Hospitality Marketing Management. Hoboken: John Wiley amp; Sons Yeshin, T. (2006) Sales Promotion. London: Thomson Learning How to cite An Evaluation of the Effectiveness of Premiums Promotion, Limited, Papers

Friday, December 6, 2019

Monday morning Essay Example For Students

Monday morning Essay In the evening of 8 August, 2004, a 14-year-old boy was ordered to his room after, allegedly, giving cheek to an adult. He refused to obey and physical force was used against him. The truth about the terrible consequences of this most ordinary example of childish non-compliance finally emerged yesterday, when an inquest jury in Easington, Co Durham, found that Adam Rickwood, the youngest child to die in custody in modern times, had been treated unlawfully by staff at Hassockfield Secure Training Centre (STC) in the same county, before he ended his young life at the end of a makeshift noose. For Adams family, this weeks verdict marked the end of a long and painful search for justice. The jury in the first inquest into Adams death, in 2007, were not allowed to consider whether the force used on the boy was lawful. That ban, imposed by the coroner, was wrong STC rules, drawn up by the Youth Justice Board (YJB) clearly stated that restraint, for non-compliance, should not be used on the children in their care. But the staff concerned went further than restraint: they applied a nose distraction technique to the boy in plain speaking, a sharp blow to his nose. Adam was incensed and wrote in his suicide note What right have they got to hit a child? It took three judicial reviews, brought by Rickwoods mother, Carol Pounder, challenging that flawed inquest, before a high court judge ruled the verdict unlawful and ordered a second examination of the circumstances of his death.  The use of nose distraction technique and restraint for non-compliance is now banned in STCs. Shamefully, that is no thanks to those charged with the care of young children who take a wrong turn in life. Following Rickwoods death and that of 16-year-old Gareth Myatt, who died while being restrained in another STC in the same year the Ministry of Justice, backed by the Youth Justice Board, tried to bring the use of restraint for non-compliance, along with other painful methods into STC rules. In July 2008 they were foiled by the court of appeal, which ruled that such methods were an infringement of young peoples fundamental human rights. During this second inquest, some members of the jury openly wept when they heard of the treatment imposed on a troubled young boy with a history of self-harming, incarcerated some 150 miles away from his home and family. In 2004, I was present at another inquest, when another jury shed tears on hearing how 16-year-old Joseph Scholes had taken his life in a Young Offenders Institution. Thirty children have met their deaths in custody since 1990 how many more must die before the state, which is acting in loco parentis, decides there must be a better way of dealing with damaged children? The portents offer little hope of change. Last October, it was revealed that 21 children had sustained injuries while being restrained at Hassockfield in the previous year and that restraint was used 543 times in 2008 and 2009 at the privately run centre.  And only a few days ago, following a freedom of information request, the charity Children and Young People Now reported that almost a third of custodial staff working with young offenders had not completed training on safeguarding, and assessing the vulnerability of, those in their charge. Deborah Coles, the co-director of Inquest, which supported Adam Rickwoods family throughout their campaign, believes that only a public inquiry into the way we treat children who break the law will bring about change.  She says the whole population should hear the evidence that made juries into deaths in custody weep. I endorse her view on a highly personal level. For I was the same age as Adam when I first went into custody, more than half a century ago and I weep now when I think how rich my life has been since then, and despair that we allow such damaged children to suffer the kind of treatment to which we would not dream of subjecting our own children. .ucc13aff974661b1a32fdfc62c3032fd6 , .ucc13aff974661b1a32fdfc62c3032fd6 .postImageUrl , .ucc13aff974661b1a32fdfc62c3032fd6 .centered-text-area { min-height: 80px; position: relative; } .ucc13aff974661b1a32fdfc62c3032fd6 , .ucc13aff974661b1a32fdfc62c3032fd6:hover , .ucc13aff974661b1a32fdfc62c3032fd6:visited , .ucc13aff974661b1a32fdfc62c3032fd6:active { border:0!important; } .ucc13aff974661b1a32fdfc62c3032fd6 .clearfix:after { content: ""; display: table; clear: both; } .ucc13aff974661b1a32fdfc62c3032fd6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ucc13aff974661b1a32fdfc62c3032fd6:active , .ucc13aff974661b1a32fdfc62c3032fd6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ucc13aff974661b1a32fdfc62c3032fd6 .centered-text-area { width: 100%; position: relative ; } .ucc13aff974661b1a32fdfc62c3032fd6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ucc13aff974661b1a32fdfc62c3032fd6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ucc13aff974661b1a32fdfc62c3032fd6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ucc13aff974661b1a32fdfc62c3032fd6:hover .ctaButton { background-color: #34495E!important; } .ucc13aff974661b1a32fdfc62c3032fd6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ucc13aff974661b1a32fdfc62c3032fd6 .ucc13aff974661b1a32fdfc62c3032fd6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ucc13aff974661b1a32fdfc62c3032fd6:after { content: ""; display: block; clear: both; } READ: Paradise of the Blind EssayMums fight for justice over Burnley boy, 14, who became youngest to die in custody  by Andy Chapman, Sunday Mirror 30/01/2011  Adam Rickwood always wanted to be a policeman. Aged 12 he dressed up as one for a youth group play, proudly wearing a sergeants hat with its distinctive chequered band and a crisp white shirt with a black tie.  Yet Adam never grew up to realise his dream. Only two years later he was dead in a cell while in the care of people supposed to be looking after him. Just 14 and held in a secure unit for young offenders, Adam became the youngest person to die in custody in Britain a victim of the very system he hoped would give him a career.  Alone in his stark cell, a three-and-a-half hour journey from his home and family, Adam hanged himself with his shoelaces only a few hours after he was given a bloody nose by a warder with a karate-style blow. It is now illegal as a method of restraint and even then was against the rules of the unit holding him.  On Thursday an inquest ruled that unlawful force by warders directly contributed to Adams suicide. The verdict is the climax of a six-year battle for justice by his mother Carol Pounder on behalf of her angel-faced boy who died in August 2004. Yesterday she told in an emotional interview how she aims to fight on and bring the warders to court on assault charges. I feel a bit nearer to getting justice for Adam and I can sleep a little sounder now, she said. But I will not give up my fight.  Carol, 42, a mother of four from Burnley, Lancs, who has suffered years of depression since Adam died, told how the tragedy began in June 2004 when her son was arrested after a youth of 19 was injured with a knife in a mass street brawl. Adam was accused of wounding the youth. But the victim later insisted he had made a mistake after initially naming Adam as his attacker. Even so, the case ground on through the legal system.  Carol said: Adam had always been a delightful lad, very bright at school and doing well. His father and Carol split before he was born. Adam was brought up by his stepfather John, who married Carol when Adam was three months old. He had a happy home life with his mum, John and sisters Sharon, Sarah and Laura.  He made me birthday and mothers day cards, he was a loving son, polite and well mannered. But when he was 10 and 11 both Johns parents died, then my dad died, and he got in with the wrong crowd. He started smoking cannabis at 13. He acted strangely, saying he could hear voices in his head and punching the walls. But he was never violent to his family. He needed help. He had psychological issues. He did stupid things, getting caught with cannabis, burglary, hanging around with older lads, going in stolen cars. He wasnt an angel. Vulnerable Adam felt so low he began to self-harm too. But the old Adam still shone through. Hed help old ladies off the bus and carry their shopping.  Of that fateful night in 2004, Carol says: Adam was arrested and accused of having a knife. But he swore it wasnt him. Later, the stabbed lad came to my door to say It wasnt Adam. He was sure.  Because Adam had been in trouble before, he was remanded in custody to await trial. On July 10 he was sent to privately-run Hassockfield Secure Training Centre (STC) in Durham, 150 miles away, because there were no secure places nearby. STCs were the brainchild of Tory former Home Secretary Michael Howard a cheaper, supposedly more professional alternative to secure council childrens homes. .uc0a7545d6fba86ef146ccdd0ae1a006b , .uc0a7545d6fba86ef146ccdd0ae1a006b .postImageUrl , .uc0a7545d6fba86ef146ccdd0ae1a006b .centered-text-area { min-height: 80px; position: relative; } .uc0a7545d6fba86ef146ccdd0ae1a006b , .uc0a7545d6fba86ef146ccdd0ae1a006b:hover , .uc0a7545d6fba86ef146ccdd0ae1a006b:visited , .uc0a7545d6fba86ef146ccdd0ae1a006b:active { border:0!important; } .uc0a7545d6fba86ef146ccdd0ae1a006b .clearfix:after { content: ""; display: table; clear: both; } .uc0a7545d6fba86ef146ccdd0ae1a006b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc0a7545d6fba86ef146ccdd0ae1a006b:active , .uc0a7545d6fba86ef146ccdd0ae1a006b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc0a7545d6fba86ef146ccdd0ae1a006b .centered-text-area { width: 100%; position: relative ; } .uc0a7545d6fba86ef146ccdd0ae1a006b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc0a7545d6fba86ef146ccdd0ae1a006b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc0a7545d6fba86ef146ccdd0ae1a006b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc0a7545d6fba86ef146ccdd0ae1a006b:hover .ctaButton { background-color: #34495E!important; } .uc0a7545d6fba86ef146ccdd0ae1a006b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc0a7545d6fba86ef146ccdd0ae1a006b .uc0a7545d6fba86ef146ccdd0ae1a006b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc0a7545d6fba86ef146ccdd0ae1a006b:after { content: ""; display: block; clear: both; } READ: The boy-page held the tent flap open as Richmond and his officers emerged out EssayCarol said: I was mortified. It was three-and-a-half hours away and I could only see him for two hours a week. Grown men on remand get visits daily, yet a kiddie couldnt see his mum. He was desperately unhappy.  Carol told how Adam pleaded to be moved nearer home. He hated it there. He said some warders were kind, the others were bastards who beat kids up, always away from the CCTV.  The last time she spoke to him was on a Sunday. He had taken part in a sports day and was in good spirits. Theyd had sack races and egg and spoon. Hed enjoyed himself. But that night Adam had an argument with a female warder. He wouldnt go back to his cell, and four officers restrained him. One, named at the inquest as Steve Hodgson, used a nose distraction technique to subdue him. This was a painful blow in which two fingers are put under the nostrils then used to twist the nose. It has now been outlawed in the UK by the High Court. But even then Hassockfields written rules said it was only to be used if an inmate was escaping or causing harm to others. Adam was carried back to his cell by his arms and legs and left face-down with blood on his face. Carol said: He rang his solicitor and said hed been beaten up by the screws. She rang me and I was horrified.  At 3.30am on Monday morning, Carol answered a knock on the door. Two policemen were on her doorstep They told me Adam had committed suicide. I told them its because the warders beat him up. What are you going to do about that? At a first inquest in 2007 the jury was not asked to consider the legality of the nasal distraction technique. Carol won a new hearing and on Thursday a new jury took just an hour to rule unanimously in a narrative verdict that Adam had been the victim of unlawful force. The jury criticised a host of other failings in his care but ruled that warders believed at the time they were acting lawfully, though all sides now accept with hindsight that his treatment was illegal.

Friday, November 29, 2019

Apple Inc., 2008 Case Study free essay sample

Executive Overview Apple has been established for over 30 years since Steve Jobs and Steve Wozniak founded Apple Computer in 1976. During Steven Jobs’s tenure as CEO, Apple’s mission was to bring an easy-to-use computer to market. However, Apple was not performing as good as Jobs projected, so he resigned in 1985. In the following 12 years, Apple experienced three different CEO’s and still could not be brought back to life. Under John Sculley, Apple worked to drive down costs by switching much of its manufacturing to subcontractors. But these efforts were not enough to sustain Apple’s profitability. During the Michael Spindler years, international growth became a key objective for Apple. Yet despite Spindler’s efforts, Apple lost momentum. Soon after Gilbert Amelio replaced Spindler as CEO, he proclaimed that Apple would return to its premium-price differentiation strategy. Despite some austerity moves, Apple lost its competitiveness and could not regain its share in the market. We will write a custom essay sample on Apple Inc., 2008 Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In 1997, Steve Jobs came back again as the CEO of Apple. This time he had a new game plan, and Apple started to focus on the digital lifestyle for consumers. Internally, Jobs worked to streamline operations and to reinvigorate innovation. This proved to be Apple’s most successful business strategy to date because a once ineffective company now has ruled the computer world. In order to understand this situation, Apples competitive advantages and industry forces must be analyzed. Competitive Advantages Apple has been in business since 1976, and has built quite a few competitive advantages along the way. Obviously, innovation has been at the forefront of Apple’s ability to compete in the world market. Other than that advantage, brand loyalty, product differentiation, superior quality, and retail strategy are also its advantages when competing with other brands. Innovation Steve Jobs and Steve Wozniak sparked the PC revolution, making the world of computers on Apple’s head. The Apple II launched in 1978 drove the PC industry to $1 billion in annual sales in less than three years. Even if initially regarded as a toy by many other businesses, Apple soon revealed itself as a feasible substitute to the traditional mainframe. It continued to demonstrate its ingenuity. For example, it was the first to introduce a computer with color, a graphical interface, and many other firsts. These inventions defined Apple and its business strategies. On the basis of its all bundled package of hardware and software, Apple became synonymous with usability. Brand Loyalty In 1998, Jobs recognized that customers really wanted a Macintosh. Apples brand commitment is strong. Since 1970s, Apple user communities have been founded to connect together with enthusiasms. One of the main reasons to this is Apples ease of use. Adding extra hardware and software to a Mac is almost as easy as plugging speakers into a stereo system. Due to this advantage, Apple forms a strong relationship with its consumers, especially within the education and desktop publishing industries, which accounted for 60% and 80% of its market position respectively during the Spindler years. Product Differentiation Apple’s system continues to be one of the advantages because its closed operating system is not subject to the computer viruses and hacking that often destroy the Microsoft Windows operating system. In marketing its Mac products, Apple stressed characteristics that differentiated them form other PCs while also highlighted their interoperability with other machines. Apple trumpeted the Mac as an â€Å"Everything-ready† device that worked well with other devices. The feature of the closed system while incorporating well with other devices makes Apple more unique than other PCs. Superior Quality Apple’s high-quality bundled software distinguished the Macintosh line, such as iLife suite and iWork. In 2001, Apple introduced MAC OS X, offering a steadier environment than previous Mac platforms. In addition, Apple always urged its users to upgrade OS X every 12 to 18 months, with the aim of always providing a stable operating system to its users. Retail Strategy After Jobs returned to Apple, he revamped Apple’s distribution system, removing relationships with many smaller outlets and extending its presence in national chains. In 1997, Apple also started a website to sell its products directly to customers. Its retail strategy was regarded as a huge success. More importantly, people who visited the stores for iPod products usually checked the Mac too. This â€Å"halo effect† greatly benefited Apple’s Mac business. Porter’s Five Forces Analysis of Apple Current Competition Apple’s current rivalry is very competitive and intense. The PC industry has quite low switching costs, so the current competition is pretty high. Apple confronts tough competition from IBM, Dell, HP, and etc. Threat of Substitute Products The more differentiation of the product, the less likely the change to a substitute will happen. Apple’s operating system differentiation can always require higher pricing. However, owing to technology improvement, the â€Å"digital convergence† of PC and CE (consumer electronics) products has become more substantial in the PC market. Many different alternative devices have started to replace PCs. Therefore, this threat is becoming higher to Apple. Threat of New Entrants This threat is low since the existing companies have established powerful brand awareness. The computer industry is very saturated and new entrants would be reluctant to enter this industry. Bargaining Power of Suppliers There are two types of suppliers: microprocessors and operating systems with few sources as well as memory chips, disk drives, and keyboards with many sources. The bargaining power of the former one is high since there are mainly two sources: Intel and Microsoft. The bargaining power of the latter one is low since numerous suppliers exist in this industry. Bargaining Power of Customers As mentioned earlier, the switching costs are low. Such situation places the customers in a strong position that only companies with high product differentiation could increase the switching costs. Since product differentiation is one of Apple’s advantages to compete in this market, the bargaining power of buyers is not high to Apple. Conclusion Generally speaking, the PC industry is an intensely competitive segment. With technology undergoing paradigm changes, it could make life hard for Apple to deal with these shifts. These dynamics does not seem advantageous for Apple but simultaneously Apple has been able to maintain its technological brain and designer approach to walk away from this difficult position. Actually, Apple could transform some of these problematic features into opportunities. We all know that a key factor in bringing people into the stores is the popularity of the iPod. Most of the time, the purpose of People coming to the stores is not for Mac. No matter what brings customers to Apple stores, Apple should take advantage of this chance. This halo effect needs to be capitalized to the maximum extent. In addition, although some people complain Apple’s closed operating system, it is still seen as a secure, safe, and reliable system. Apple should try to make its system less closed, incorporating more other devices. Thus, people can use Apple more easily without too much restriction.

Monday, November 25, 2019

10 Facts Worth Knowing About Noah Webster

10 Facts Worth Knowing About Noah Webster Born in West Hartford, Connecticut on October 16, 1758, Noah Webster is best known today for his magnum opus, An American Dictionary of the English Language (1828). But as David Micklethwait reveals in Noah Webster and the American Dictionary (McFarland, 2005), lexicography wasnt Websters only great passion, and the dictionary wasnt even his best-selling book. By way of introduction, here are 10 facts worth knowing about the great American lexicographer Noah Webster. During his first career as a schoolteacher at the time of the American Revolution, Webster was concerned that most of his students textbooks came from England. So in 1783 he published his own American text, A Grammatical Institute of the English Language. The â€Å"Blue-Backed Speller,† as it was popularly known, went on to sell nearly 100 million copies over the next century.Webster subscribed to the biblical account of the origin of language, believing that all languages derived from Chaldee, an Aramaic dialect.Though he fought for a strong federal government, Webster opposed plans to include a Bill of Rights in the Constitution. Liberty is never secured with such paper declarations, he wrote, nor lost for want of them.Even though he himself borrowed shamelessly from Thomas Dilworths New Guide to the English Tongue (1740) and Samuel Johnsons Dictionary of the English Language (1755), Webster fought vigorously to protect his own work from plagiarists. His efforts led to the c reation of the first federal copyright laws in 1790. In 1793 he founded one of New York Citys first daily newspapers, American Minerva, which he edited for four years.Websters Compendious Dictionary of the English Language (1806), a forerunner of An American Dictionary, sparked a war of the dictionaries with rival lexicographer Joseph Worcester. But Worcesters Comprehensive Pronouncing and Explanatory English Dictionary didnt stand a chance. Websters work, with 5,000 words not included in British dictionaries and with definitions based on the usage of American writers, soon became the recognized authority.In 1810, he published a booklet on global warming titled â€Å"Are Our Winters Getting Warmer?†Although Webster is credited for introducing such distinctive American spellings as color, humor, and center (for British colour, humour, and centre), many of his innovative spellings (including masheen for machine and yung for young) failed to catch on. See Noah Websters Plan to Reform English Spelling.Webster was one of the principa l founders of Amherst College in Massachusetts. In 1833 he published his own edition of the Bible, updating the vocabulary of the King James Version and cleansing it of any words that he thought might be considered offensive, especially for females. In 1966, Websters restored birthplace and childhood home in West Hartford was reopened as a museum, which you can visit online at the Noah Webster House West Hartford Historical Society. After the tour, you may feel inspired to browse through the original edition of Websters American Dictionary of the English Language.

Thursday, November 21, 2019

Describe and explain the most important contributions of FDR to the Essay

Describe and explain the most important contributions of FDR to the history of the United States - Essay Example His name is also connected with one of the most significant chapters in the history of American foreign policy and diplomacy - creation of the League of Nations that is a prototype of the modern United Nations; establishment and normalization of diplomatic relations with the Soviet Union; U.S. leading role in the anti-Hitler coalition and post war world. Roosevelt proved himself as an extraordinary, flexible and extremely cautious politician, able to guess the trend correctly and promptly and accurately respond to the changing mood of all social classes. His New Deal program not only balanced the finance industry of the country during and after the worst financial crisis, but also helped to minimize serious social and political upheaval. This set of laws, passed by Congress on the initiative of the President, was a bold experiment in the sphere of state regulation. Thanks to Roosevelt, the U.S. spent more than 40 years without any crises. Capitalism as the economic system has survived in America just because Roosevelt managed to humanize industrial relations and introduced the principles of social responsibility. Roosevelt started the transformation of American society into a regulated and socially oriented. Roosevelt did his best to preserve and develop the existing socio-economic system in the country and strengthen the dominant position of the United States in the world. Roosevelt, in contrast to many other Presidents, has always remained a sober and pragmatic

Wednesday, November 20, 2019

Describe in detail the realist perspective of world politics, and Essay

Describe in detail the realist perspective of world politics, and contrast its assumptions with the perspectives of liberalism a - Essay Example Nevertheless, there are political theories that naturally whither away because of trivial foundation, formulation or simply not supported by strong evidence. On the other hand, there are political theories that were able to withstand time and develop itself in the course of history. These theories were proven and tested as accurate and viable and in the process were enriched by different theoreticians and philosophers, thus subsequently branched out and influenced vast ideologies, policies and programs. Among these theories include the realist perspective, liberalism and perhaps the newest inclusion is the world- systems analysis. This paper will lay out the basic principle of these political theories in comparison to each other. However, this document will principally establish the dominance of the concept of political realism in the process of discussing its historical development. This will also present the significant aspects of political realism that influence the different fiel d of political science and world history. Three Major Political Perspectives The liberal perspective Liberalism is a political theory that banks on the significance of equal rights and liberty. Liberal ideology popularized the concepts of constitutionalism, right to suffrage, and human rights. It was born out from the repressive rules of the monarchy and the Divine Right of the Kings. Liberalism used the concept of natural rights and the social contract to confront authoritarianism and absolutism. Liberalists stand by the rule of law and the responsibility of the leaders to subject themselves to the majority of the people and the assertion of the fundamental rights to life, liberty and property of every individual for the full emancipation of humanity. The world-analysis systems perspective The world-analysis system asserts that the capitalist-world economy is a particular historical system. This theory believes that the best possible means to ascertain the mode of function of the c apitalist-world economy is to look at the profound historical evolution of the said system (Wallerstein, World-Systems Analysis An Introduction). The development of the capitalist-world economy in Europe was explained by the world system analysis theory by looking at the continent in tandem with the incorporation of regions through power and colonization and the conclusion in an international division of labor and an interstate system was derived (Wallerstein, Unthinking Social Science, Second Edition). The world-analysis system is a knowledge movement that search to surpass the structures of knowledge from the 19th century. The realist perspective Understanding and grasping the objective laws governing the society in the only way that it can be improve. This is what political realism asserts. Realism considers the objectivity of the laws in the process that in politics, truth and opinion is being distinguished, and truth can only be ascertained through supporting evidence and clari fied by reason. One-sided judgment must be eliminated from the facts so that the society can clearly drive out the laws objectively and rationally. For the realists, discovering truth from the facts by providing meaning through reason is what theory is all about. For example, realism presumes that a foreign policy’s character can only be distinguished through exhaustive examination of the combined effort of the performed political acts and the

Monday, November 18, 2019

Novel Essay Example | Topics and Well Written Essays - 250 words

Novel - Essay Example The expression â€Å"Kingdom of Heaven† (Albom 111), is employed as the indistinct reference for the afterlife and its state with no clear relevance to the biblical utilization of the phrase as a reference to the ideological rule of God over humankind. The implied message of Albom is that an assured afterlife exists, a just means to make amends, there is an eternal rationale in the minor actions, and that â€Å"all lives intersect† (Albom 48) echoes with the readers hungry for meaning, assurance and community. In the afterlife, Albom has masterfully woven the different scenes together of Eddie’s life experiences. Flashbacks to the mortal life of Eddie and a friend arranging his final affairs post death. He wakes up in the afterlife and learns that heaven is not what he thought; ‘a lush Garden of Eden’, but rather the place where the earthly life is described to the dead by the five most important people for everyone. These people can be loved ones or strangers, the important aspect about all of them are that they have impacted the life of the dead and changed their

Saturday, November 16, 2019

The Battle Of Balaclava History Essay

The Battle Of Balaclava History Essay The Allied victory against the Russians at the Battle of Balaclava on 25 October 1854 was a succession of blunders. Besides the most famous of which is Never get involved in a land war in Asia, there were also major failures in intelligence and communications. Inadequate intelligence preparation resulted in inadequate planning and execution. Poor situational awareness by the Allied commanders on the battlefield contributed to disastrous misunderstandings in communication. The extraordinary bravery exhibited by The Thin Red Line of the Highlanders and the selfless charge of the Light Brigade Into the Valley of Death would not make up for these shortcomings. Failure to Prepare The Crimean War was fought between the Allies of France, Britain and Ottoman Turkey against Russia to remove Russian occupation from the Crimean Peninsula. The war lasted from October 1853 to February 1856. The Battle of Balaclava was the second major Crimean campaign. The purpose of the campaign was to occupy the Russian held port of Sebastopol on the western end of the peninsula. The British army was to march southeast, occupy Balaclava, and lay siege to Sebastopol. The occupation of Balaclava was necessary for resupply and protection of the Allied flank (Kennedy, 1976). The British had failed to consider the climate of the Crimean peninsula in their planning. There was a lack of tents and proper winter clothing which led to reduced combat effectiveness. The British did not have maps and conducted the march by compass alone. The British did not have intelligence of the Russian unit locations. During the march to Balaclava, the leading British elements stumbled across the rearguard elements of a Russian unit at Mackenzies farm. A Russian officer was captured and questioned, but no usable intelligence was gained because the officer was inebriated (Kennedy, 1976). The British lack of intelligence meant they did not know the size of the waiting Russian force they were approaching at Balaclava. The only resistance they met at Balaclava was from a small garrison. The day after the British arrived, French units also arrived. The plan had been for the British and French to both occupy Balaclava prior to the siege of Sebastopol. Their intelligence had failed to show that Balaclava was much too small to support such a force. The French Force was moved to Kameisch Bay leaving the British solely responsible for protecting the Allied flank. Intelligence analysis of the terrain north of Balaclava would have revealed this was not a good choice (Kennedy, 1976). The valley north of Balaclava was blocked to the west by the Sapaune Heights. On the east end of the valley were the Woronzlov Heights. The north side of the valley was bounded by the Fedioukine Heights on top of which ran a road into the interior. Down the middle of the valley, from east to west, ran a ridgeline known as the Causeway Heights (see appended Figures 1-3). The Causeway Heights concealed any actions on the north side of the valley from observers in the south side of the valley (Kennedy, 1976). This blockage of the line-of-sight would contribute to the later blunders. The British constructed four redoubt positions manned by Turks under the command of British Artillery Non-Commissioned Officers along the top of the Causeway Heights approximately a half-mile from each other and a fifth redoubt on top of Canroberts Hill. The cavalry units were encamped at the western end of the South Valley. Infantry (93rd Highlanders), more Turks, and a field battery were positioned around Kadikoi. Twelve-hundred Royal Marines defended Mount Hiblak with twenty-six guns. To the northwest, five British infantry divisions and the French Observation Corps were in the Chersonese Heights (Anthill, 2001). This left the British units extended and unable to support one another while attempting to cover all possible avenues of approach. The British still did not have intelligence on the size or distribution of the Russians (Kennedy, 1976). The British did know, as a result of their skirmish at Mackenzies Farm, that there was an element of Russians somewhere to the east. The British did not know the intentions of the Russians resulting in frequent alerts everytime a Russian scouting patrol was seen. These alerts led to decreased morale and a boy-who-cried-wolf mentality among the British troops. On 24 October a Turkish spy reported the Russians were going to attack on 25 October with 25,000 troops. As a result of the numerous false alerts, this warning was ignored. No attempts were made for reinforcement or to strengthen the British position (Kennedy, 1976). The Russian Attack The Russians, on the other hand, had been conducting intelligence operations and were aware of the weaknesses of the British position. The Russian Commander, Prince Menshikov, planned a three axis attack. In the south, Major General Gribbe, would capture the village of Kamara and move toward redoubt number one. Gribbe had a combined force of infantry, cavalry, and artillery. In the center, second axis, Major General Semiakin would command two columns with artillery support to attack towards redoubts one and two after crossing the Tchernaya. In the north, Colonel Skuderi would cross the Tractir Bridge and move towards redoubt three. After these redoubts were taken, General Ryzhov was to attack the positions around Kadikoi with a unit under Major General Zhaboritski to protect their flank (Anthill, 2001). Before dawn on 25 October the Russians started their advance alerting the British troops under command of Lord Lucan. Lucan sent word to the British Commander-in-Chief, Lord Raglan, and moved Brigadier James Scarletts Heavy Brigade with the Earl of Cardigans Light Brigade in reserve to the western end of the Causeway Heights. The battle began at dawn when the Russian infantry attacked and took redoubts one to four with very little resistance from the Turkish defenders (See Figure 1, A). The Russian force then concentrated around redoubts one to three to prepare for a cavalry attack on Kadikoi. Raglan put the 3rd Infantry on alert, ordered the 1st Division into the South Valley, and the 4th Division into the North Valley. Unfortunately, these divisions would not make it to the battlefield before it was all but over. Sensing the threat to the British lines of communication, the French Commander-in-Chief, Canrobert, ordered two infantry brigades and eight cavalry squadrons to the wester n end of the South Valley (Anthill, 2001). The Thin Red Line At about 0830 Liprandi ordered Ryzhov to attack the enemy camp; the first of many vague orders during the battle. Ryzhov moved west along the North Valley. A small force cut off over the Woronzlov Heights towards Kadikoi. The 93rd Highland Foot was positioned behind a ridge in the road to take cover from the artillery turned against them. The commander of the 93rd, Sir Colin Campbell, arranged his men two deep (instead of the doctrinal four deep) standing abreast. On their flanks were Turks who fired one volley before retreating. Sir Colin Campbell rode up and down the line saying: There is no retreat from here men, you must die where you stand. The 93rd fired three volleys into the advancing cavalry. The Russians wheeled and retreated to rejoin Ryzhovs main body (See Figure 1, B). The Crimean War was the first war to see war cor-respondents on the battlefield. London Times correspondent W.H. Russell watched the scene and wrote of seeing the thin red streak tipped with steel. This ph rase would be shortened into the now common phrase The Thin Red Line (93rd Sutherland Highland Regiment of Foot Living History Unit, Inc.). Follow, and up the hill, up the hill, up the hill, Followd the Heavy Brigade. Tennyson, The Charge of the Heavy Brigade The Heavy Brigade was next to be involved against the Russians. The Thin Red Line had succeeded and Ryzhov had halted about one hundred yards uphill from the Heavy Brigade. Brigadier Scarlett, facing the main enemy cavalry force, wheeled his force and although outnumbered, charged uphill toward the Russian cavalry (See Figure 1, C). Even someone completely unfamiliar with military tactics can understand that consideration of the terrain could have placed the Heavy Brigade in a better location instead of positioning them to charge uphill. Despite this terrain dis-advantage, after some heavy fighting, the Russian cavalry broke and retreated back to the Woronzlov Heights (Anthill, 2001). Into the valley of Death rode the six hundred. Tennyson, The Charge of the Light Brigade The greatest blunder of the battle, and one that lives in infamy began at approximately 1015. Raglan ordered to advance and seize any opportunity to retake the Heights, but did not specify which heights. Rather than seek clarification, Lucan took this to mean the Woronzlov Heights and moved the Light Brigade into the North Valley and kept the Heavy Brigade in the South. Raglan saw the Russians were moving to haul away the captured guns from the redoubts. In what resembled a bad example of the childrens game of telephone Raglan gave an order to his Quartermaster, Brigadier Airey, who in turn wrote the order as Lord Raglan wishes the Cavalry to advance rapidly to the front, follow the enemy, and try to prevent the enemy carrying away the guns. Troop Horse Artillery may accompany. French Cavalry is on your left. Immediate (The National Archives, United Kingdom) and gave it to his Aide de Camp, Captain Nolan, who in turn relayed the order to Lieutenant General Lucan. What message Nolan p assed to Lucan is unknown, though Lucan claimed that Nolan vaguely waved his arm across the North Valley and stated that they were to charge the guns. From his lack of situational awareness, Lucan only knew of the guns at the end of the North Valley where Ryzhov had moved. The next stage of the blunder came into play. Lord Cardigan, the commander of the Light Brigade, had recently divorced Lucans youngest; not creating the best command climate. Lucan ordered Cardigan to charge the guns. As Cardigan started the Light Brigade up the 2 kilometers of the North Valley, Nolan was waving his sword in the air, possible to try and redirect the charge toward the redoubts when he was killed (see Figure 3). The Light Brigade took artillery fire from one of the captured batteries on their right flank, three batteries on their left flank, and from the battery they were charging toward. They pushed through the line of guns and forced Ryzhovs cavalry to retreat back. The Russians believed the Briti sh must have been drunk. The French Marshal Bousqet stated It is magnificent, but it is not war: it is madness. Twenty minutes after the start of the charge, the survivors returned. Six-hundred thirty-seven started the charge. The brigade lost three-hundred sixty men and five-hundred seventeen horses (Anthill, 2001). The French Cavalry swept in and cleared the Fedioukine Heights (see Figure 2) to protect the Light Brigades flank during the retreat. The British infantry divisions moved into the valley and continued a halfhearted fight against the Russians for the rest of the afternoon. The Russians held the Woronzlov Heights and pulled away the captured guns. Aftermath and Conclusion Blame for the destruction of the Light Brigade began soon after the battle. Raglan blamed Cardigan who blamed Lucan who blamed Nolan. Since Nolan was killed in the battle, he couldnt defend himself. The matter would be debated for decades. The press coverage exalted the bravery of the Light Brigade instead of the failures of the command. Cardigan went home to Britain as a hero and was made Inspector General of the Cavalry. Lucan was made the scapegoat by the British command, but was still awarded with the Order of the Bath. This attitude of bravery over intelligence led operations would prevail in the British military until World War I. Both sides claimed the battle as a victory. The British succeeded in defending Balaclava. The Russians, although failing to break through the Allied lines of communication, had succeeded in taking strategic positions. The Battle of Balaclava and especially the charge of the Light Brigade remains a classic example of military failures in intelligence and communication. Todays Soldiers can identify with the importance of clarifying vague orders. The modern version of the operations order and fragmentary orders used by the United States Army greatly aid in this clarification. Clearly defining the Commanders intent is possibly the most stressed step for the planning cell when preparing an operations order. If the British military had used modern methods of intelligence preparation of the battlefield, they could have better planned for the defense. They could have defined the avenues of approach, established fields of fire, and been aware of how the terrain affected line of sight. If the commanders on the field had been kept aware of the overall battlefield situation, rather than just what was within view, the Light Brigade may have moved according to Raglans intent. The Battle of Balaclava, especially the charge of the Light Brigade, remains a classic example of military failures in intelligence and communication. File:Battle of Balaclava (map 1).png Figure 1. (Public domain) File:Battle of Balaclava (map 2).png Figure 2. (Public domain) File:Charge Timeline.jpg Figure 3. (Public domain)

Wednesday, November 13, 2019

Dr. Faustus Essay -- essays research papers

Dr. Faustus Dr. Faustus, written by Christopher, is the story of a man that represents the common human dissatisfaction with being human. He sells his soul to the devil for what he believes to be limitless power, with full logical knowledge as to the consequences of such a transaction. He knows the stakes of his gamble with the devil. His extensive education and his cultural environment had certainly alerted him as to the dangers associated with Lucifer. Although aware of the consequences of such a pact, he is blinded by three things that bring about his ultimate demise. His greed to know all, his pride that made him believe he was better than man, and his denial that in the end he would bring his own downfall upon himself. If Faustus had not been these things he would not have brought an end to himself. Dr. Faustus denies the existence of everything, from his eventual torture in hell if he does not repent, to men, society, and indeed the world. The only aspect of his life which he does not deny is his physical reality. When Faustus meets with Mephistopheles (a messenger of the devil) he is frightened and demands a new appearance for his devil servant. "I charge thee to return and change thy shape; Thou art to ugly to attend on me. Go, and return an old Franciscan friar; That holy shape becomes a devil best." (Marlowe p.14) By choosing Mephistopheles to change his form, he i...

Monday, November 11, 2019

Mcdonalds Marketing Communication Strategy Assignment

Marketing Communications Strategy – Our Marketing Communication Strategy will be mainly focussing on advertising and personal selling in the marketing communications mix, with a television commercial for advertising and in store marketing for personal selling. – The television commercial will be a short introduction of our product with associations of the season, surrounded with the McDonald feelings and sounds which come always with their commercials. The in store marketing consist of billboards in the stores of the new product and, which we think is very important, trained cashiers who are asking every customer, after they made their order, if they want to add the ‘Vla’ to their order. – We choose television because it’s relatively cheap to reach a very large audience. We think is important to let the whole country know about our product (product awareness). This product is for everybody in the Netherlands, although some segments will be pur chasing it more than others (families for example).With television we can bring the associations of the season with our product, which is valuable. We do not use television for direct-response purposes, but want to let the customer know about our product and make them curious. The next time they step into a McDonald’s branch they are aware and curious of the existing of the product and that will result in a higher chance that the customer purchase the ‘Vla’. – Furthermore we choose in store marketing because it’s a very effective and cheap way to let McDonald consumers purchase the ‘Vla’.We use it to reinforces the television commercial, because customers already notice the existence of the product, maybe are already benevolent to try the new product. If they see the product on billboards in the store and thereafter are asked proactively to them if they want to try the new product the chance that they will purchase the product will incr eases substantially. Now we can speak of a integrated marketing communication mix for our product. Summarize the main features of all the company's products. State what other products your company produces, and describe briefly where the new product fits into your existing product line. To start with, the products of McDonalds are fast food products which have consistent quality, are easy deliverable and consistent across all markets in their taste and their range of products. – McDonalds have a broad scale of products. The main food product is the hamburger. They serve it in different variants. Fish burgers, chicken nuggets, salads and fries complement the main products. – You can pick menus of these products, which comes with drinks or milkshakes. The Happy meal is worth mentioning, which is the popular menu for the kids. – Relatively new for McDonalds are the breakfast products. Then you have the Dessert products, where our product fits perfectly into. â€⠀œ If you look at the temporary Desserts of McDonalds we differentiate the McFlurry, Apple pie, Donut, Sundea Ice cream, Chocolate Muffin, Softice and Fresh Fruit. – We think our product ‘Vla’ will perfectly fits into the range of Dessert products McDonalds is serving at the moment. It a totally other product then the contemporary Dessert McDonalds serve. But more important: it’s already a popular, traditional Dutch, dessert and serving it in the McDonalds will be valued by the customers in different moods.Like customers who eating a menu and love to finish with the ‘Vla’, customers just walking by and order a ‘Vla’ for on the way and also not to forget: the kids will love the (smaller sized) Vla in their Happy Meal. It’s a healthier alternative then the other contemporary products except the fresh fruit. So parents are also more likable to choose this dessert for their children instead of the other more fat making desserts . SWOT Analyses: Strengths – What do you do well? – Holiday season associations – Bringing a typical Dutch dessert – Good quality/price ratio Good products in the McDonald’s strategy of serve worldwide similar products with in addition serve in every country local products that are influenced by the local kitchen. Our product is the local product influenced by the local culture. Weaknesses – What are you not so good at? Where might you need to improve? – Only holiday season (for the test phase, if it will succeed we will bring more seasonal Vla’s) – High cost of marketing with our form of marketing communication, the television commercials. Will we generate enough revenues from the dessert? – If we don’t capture the market, we will fail in advanceOpportunities – What's coming that might be an opportunity? – The timing of our product, in the season of ‘Sinterklaas’ and Chrismas. â €“ To convince tourists that they must try the traditional product ‘Vla’ as their Dessert. – Make our product ‘the’ traditional product of McDonald’s, which will be a classical McDonald Dessert in the next decennia. Threats – What's coming that might cause you problems? – Cannibalize the present Desserts of McDonalds that are available in the Netherlands. – Bring a product that is similar with products in supermarkets (Albert Heijn, Dirk van den Broek, C1000 etc).

Saturday, November 9, 2019

October 15, 2015 Essays - Americas, Politics, Political Philosophy

October 15, 2015 Essays - Americas, Politics, Political Philosophy October 15, 2015 Intro to Afro American Studies Bi-Weekly Essay #3 What are some of the similarities and differences in practices of self-determination of Africans in the U.S. and their counterparts throughout the hemisphere? Abstract: Both Africans in the Western Hemisphere and Africans in the United States practiced self-determination. They practiced self-determination in many ways such as marronage and quilombismo as a means to bring African people together to determine their own statehoods and form their own allegiances. Africans used their difference to fight one another rather than uniting themselves in the 18th and 19th century. However, Africans began to realize that if they wanted to conquer enslavement they would have to overcome the dominating social structure. The Africans in the Western hemisphere used the knowledge passed down from their griots when practicing self-determination. They did this more often than the Africans in the U.S. because they underestimated them and they were uneducated for a while. Africans in the U.S. were more aware of what was happening around them versus the other parts of the world. Although, Africans were divided by suffering from the injustice of slavery. they we re able to preserve their culture and use such as their means to resist. Critical Review of Scholarship: To begin answering this question, I will use the information provided during lectures as well as the readings. One of sources is coming from "Black Self Determination: A Cultural History of the Faith of Fathers. This source will be used to elaborate on what self-determination is and how it evolved. The second source is "Quilombismo: An Afro-Brazilian Political Alternative. This source will be used to further elaborate on what quilombismo is and how it effective in helping the African race as a whole in the practice of self-determination. Another source I will use to elaborate on marronage is the "Black Movements in America by Cedric Robinson. My other evidence will come from class lectures and Dr.Carr particularly from the human social organization and their influence over people and nations. Discussion: To completely understand the practices of self-determination within the African community, you have to define what self-determination is. "Self Determination is the uniqueness of culture" (Dr.Carr). It is the process by which a person or group controls their own life, decides their own statehood and forms their own allegiances. (Franklin P., V. Black Self Determination: A Cultural History of the Faith of the Fathers. Southern Historical Association, 1986. Print.) From the small movements such as spiritual and secular slave songs, the Federal Writers Project and addresses in front of the Congress have demonstrated what self-determination means in the African community. The Western Hemisphere Africans and the U.S. Africans used maroonage to practice e self-determination. Maroonage was a common way Africans resisted throughout the hemisphere. Maroon is a based word from the Spanish culture. Maroons are small private communities that served as a safe refuge for runaway slaves and indentured servants. (Robinson, Cedric J. Black Movements in America. New York: Routledge, 1997. Print.) They were fugitive communities where escapees went. These maroons gave slaves hope of a community where they could have a new home and are apart of a safe haven to rebuild their families. Unfortunately these maroons never lasted so long because of the pressure it created on the Europeans. Regardless of the hardships of slavery, Africans did not let anyone take their culture from them. Their culture is what kept them dehumanized. Abolition always followed the Blacks regardless of where they were from. Because the Africans seemed less than the Europeans, the Africans wanted to create something to become equal with the higher powers. They combined their religion to create Afro Catholicism in hopes in acceptance of their religion to become equal as the Europeans. North Americans began practicing Afro Christianity as a means of resistance and a way Africans could gather publically. Quilombismo significance was "the value in the tactics and strategies of survival, resistance and progress of African communities in contemporary Brazil" (Nascimento Do, Abdias. Quilombismo: An Afro- Brazilian Political Alternative. Journal of Black Studies, 1980. Print.) Quilombismo revealed itself as a factor capable of mobilizing the Black masses in a disciplined manner when the Afro-Brazilians registered the quilombist concept. Quilombismo is in a constant process of renewal

Wednesday, November 6, 2019

Free Essays on National Mandatory Death Penalty

Mandatory National Death Penalty  · You should receive the mandatory death penalty for the committing the following crimes: Murder, brutal rape, treason, high treason, and terrorism. Court process  · You will be tried in the city and State that the crime was committed in, if there is no local, federal or state courts with in the city that the crime was committed in; then you will be moved to the nearest city that has the court. Appeal process  · You have two years to make your appeals. If in the two years you are found not guilty then your sentenced will be relinquished, if you are still found guilty then your death sentence will be moved up for your execution as soon as possible or at the end of the two years your appeals have not gone through then you are still executed.  · You may go through a higher court system if the time permits. Prior to execution  · Two days prior to your execution your lawyer (if you do not have one, one will be appointed to you) and yourself will create a will or last testimony.  · One day prior to your execution family and friends are no longer allowed make visitations, however you are allowed to make contact through the telephone.  · On your execution date you are allowed visitations from your family and friends as well as the preacher. After the execution  · The body will be taken out of the execution room and the family may then pay their last respects.  · All left over funds will then be given to the person stated in the will written the previous day. I come before you today to pose the question of a Mandatory National Death Penalty. What this means is in every state if you commit any of the following crimes you will automatically receive the death sentence. These crimes include murder, terrorism, high treason, treason or brutal rape. Now some of you may feel that the states are giving up their rights. Maybe they are, however if you look at it from th... Free Essays on National Mandatory Death Penalty Free Essays on National Mandatory Death Penalty Mandatory National Death Penalty  · You should receive the mandatory death penalty for the committing the following crimes: Murder, brutal rape, treason, high treason, and terrorism. Court process  · You will be tried in the city and State that the crime was committed in, if there is no local, federal or state courts with in the city that the crime was committed in; then you will be moved to the nearest city that has the court. Appeal process  · You have two years to make your appeals. If in the two years you are found not guilty then your sentenced will be relinquished, if you are still found guilty then your death sentence will be moved up for your execution as soon as possible or at the end of the two years your appeals have not gone through then you are still executed.  · You may go through a higher court system if the time permits. Prior to execution  · Two days prior to your execution your lawyer (if you do not have one, one will be appointed to you) and yourself will create a will or last testimony.  · One day prior to your execution family and friends are no longer allowed make visitations, however you are allowed to make contact through the telephone.  · On your execution date you are allowed visitations from your family and friends as well as the preacher. After the execution  · The body will be taken out of the execution room and the family may then pay their last respects.  · All left over funds will then be given to the person stated in the will written the previous day. I come before you today to pose the question of a Mandatory National Death Penalty. What this means is in every state if you commit any of the following crimes you will automatically receive the death sentence. These crimes include murder, terrorism, high treason, treason or brutal rape. Now some of you may feel that the states are giving up their rights. Maybe they are, however if you look at it from th...